Book Review: How to Get Your Point Across in 30 Seconds or Less

How to Get Your Point Across in 30 Seconds or Less, by Milo Frank

Ironically, this book is 128 pages long.  While it probably could have been shorter, there are a number of stories and anecdotes that help to illustrate the points Frank is putting forward.

If you have taken any courses, gone to any seminars, or read any books about public speaking there will be parts of this that are not new to you. If you have a broadcasting or journalism background you will likely find nothing new to you. However, if you don’t fall into one of these categories you will find yourself learning the essential parts of any communication and how to effectively hook your audience in order to deliver the rest of your message. The 30 second message isn’t meant to convey all the information at once – only enough to make your audience want more, which you will then happily deliver.

All in all, this book was worth the time it took to read. The concepts within are simple, yet effective. Buy it.


June 2008 CPI Data Out

The June Consumer Price Index (CPI) data is out and the results are as equally startling as in May 2008. Let’s go through the same exercise as last month, only with less explanation. If you want more explanation of how I arrive at these numbers visit the May 2008 post.

One note that I did get questions about though: I am including December 2007 in these calculations otherwise we would not see the change during January 2008. If we were to start with the January 2008 we would only see the change from the end of January 2008 until now. By including the December 2007 figure we are able to account for the change since January 1, 2008.

The inflation so far for 2008:

Southeast = [ ( 212.324 – 203.457 ) / 203.457 ] * 100 = 4.36%
National = [ ( 218.815 – 210.036) / 210.036 ] * 100 = 4.18%

Average month to month change in 2008:

National CPI Southeast CPI National ? Southeast ?
12/2007 210.036 203.457    
01/2008 211.080 204.510 1.044 1.053
02/2008 211.693 205.060 0.613 0.550
03/2008 213.528 206.676 1.835 1.616
04/2008 214.823 208.085 1.295 1.409
05/2008 216.632 210.006 1.809 1.921
06/2008 218.815 212.324 2.183 2.318
Average 1.463 1.478

Estimated CPI when average change is applied to the rest of the year:

Est. Southeast CPI = 212.324 + ( 6 * 1.478 ) = 221.192
Est. National CPI = 218.815 + ( 6 * 1.463 ) = 227.593

Estimated inflation for 2008:

Southeast = [ ( 221.192 – 203.457 ) / 203.457 ] * 100 = 8.72%
National = [ ( 227.593 – 210.036 ) / 210.036 ] * 100 = 8.36%

And you thought last month was scary.


Economic History

We have a pretty robust history of the economics of nations and have the ability to look back through the past to determine what worked and what did not and, more importantly, why. With this ability we can dive as deep or as shallow as we want in order to decipher the causes of long gone successes and failures and ultimately to promulgate lessons learned.

So if economics is ultimately based on math and we have a very long history to learn from, why is it so hard to get it right?

The answer is surprisingly simple: situations change. The many variants that go into the performance of any given economy (including the world economy) is exceedingly complex and must be diluted down to a manageable level. Queue the limiting factor.

The concept ceteris paribus is a basic tenet of economic study which roughly translates from Latin to “all other things being equal.” Most economic models are qualified with ceteris paribus to signify that other things will likely change that are outside of the control of the particular model or problem. Without isolating a specific instance the myriad of variables that go into economic forecasting, modeling would become far too complex for most of us to comprehend. We can see ceteris paribus come into play with a simple example.

In this example we will use the production possibility frontier (PPF). Without getting into too much detail, the basics of  the PPF are that countries, companies, individuals, etc., have an opportunity cost, the cost of giving one thing up for another, when producing two goods. So if China has an option of producing Corn or Semiconductors they are going to be naturally more inclined to the production of one versus the other. The PPF produces a curve that shows the trade off of producing one over the other. In our example we may see that for every $100 worth of corn produced they may only be able to produce $14 in semiconductors, all while using the same number of workers for each production choice.

This example is described under the terms of ceteris paribus since it does not account for all the other things that would and could change the output. For example, if  China found that the Taiwanese economy was doing poorly and that they could easily attract skilled semiconductor workers, they may see that the PPF shifts so that the production capabilities of semiconductors is higher than that of corn, making semiconductors a better economic production choice. Likewise, the example could be altered by the fact that a new wave of college graduates is about to hit the job market, many of which are highly knowledgeable about semiconductor development but who have no knowledge of agricultural techniques. Each of these situations, while relevant, dilutes the basic principle of the PPF and the illustration of the current situation of the country.

A more tangible example comes from the ensuing mortgage and loan crisis in the United States. Other countries have already been here and this is not new stuff. Yet we still find ourselves entrenched. Why? Because the other countries’ variables are different enough from ours that what worked for them may or may not work for us. Differences in legislation, culture, region, time of the year, and, possibly most importantly, consumer mindset all play a major role in how the economy reacts to any given situation.

So when we look to the past we naturally see things under the tenet of ceteris paribus – after all the past can’t be changed. Based on this we are note afforded the opportunity to study the past under shifting situations that accurately mimic our own. Instead we can only look to the past to serve as a guide post for what may happen. The rest is up to the actions and reactions of the many variables involved.